Milk protein forms a very important constituent of hair, as the hair itself is made up of proteins. A protein deficiency can cause serious hair loss problems. Whey protein is a convenient way to increase protein intake in the diet. Having high amounts of protein on a regular basis prevents hair loss and promotes hair growth. Whey intake helps to overcome hair problems such as bald areas and elusive hair lines.
Wheat proteins are excellent cosmetic active ingredients that are particularly useful for hair, reinforce them and give volume, making them smooth and shiny. Used on the skin, they have a moisturizing, softening and anti-aging effect.