San Martino di Lupari, 2 March 2017. Just a little over two weeks to go now to the most eagerly awaited event in the Hair & Beauty Care sector. The Italian edition of Cosmoprof in Bologna has traditionally captured the attention of everyone in the sector, whatever their gender, professional activity or place of origin.

For almost 20 years now, Echosline, a brand of professional products and systems for hairstylists, sold in Italy and over 60 other countries worldwide, has had a stand at the fair. For the second consecutive year, the stand will be welcoming the famous Italian showgirl, model and TV presenter Melita Toniolo, the brand’s ambassador for 2016-2017.

In January 2016, Melita Toniolo chose to represent Echosline, the undisputed leader when it comes to professional products Made in Italy and distributed throughout the specialist haircare channel by Retailers, Wholesalers and Hair Salons.

Cosmopolitan and versatile, the showgirl represents the very essence of the brand, synonymous with class and charm and accessible to all women. “With Echosline, I can enhance the beauty and shine of my hair,” The fil rouge of this collection is Luxury, synonymous with class and charm, given a fresh twist by the stylist explained Melita during the recent photo shoot for the Luxury Style Collection.

Echosline looks forward to welcoming visitors on SUNDAY 19 MARCH, from 2.30 p.m., at pavilion 25, stand B20-C19 of Cosmoprof Worldwide Bologna 2016.

For the occasion, Melita’s hair will be styled by Antonio Balasso and Cristian Amaglio, Echosline Hair Stylist Ambassadors, who will be present at the stand while Melita is there.