The new brilliance hair system with Seliàr Luxury

San Martino di Lupari, May 22nd 2016. The Third Echosline National Meeting with the entire Sales Force was held in Abano Terme with the Terme all’Alba Hotel as a magnificent setting.

Some important innovative products were presented either for color and treatment field: Luxury, the new line, has been very successful and is now inserted in the strengthened and appreciated Seliàr family.

“When dehydrated hair appears dry, dull and lifeless, their essential needs is to receive an intense and instant HYDRATION and an extraordinary BRIGHTNESS” said the Echosline Product Manager Sara Moras during the introductive stage of the presentation.

For this reason Echosline presents Seliàr Luxury, an innovative professional SYSTEM able to totally regenerate dry, dull and dehydrated hair, leaving it shiny, silky and full of life.

The line consists of 3 products:

  • Luxury Shampoo that hydrates the hair fiber and nourishes it in depth with an extraordinary shine

  • Luxury Mask, a concentrated and instant action, that in only 1 minute of application visibly transforms the hair and brings 15 matchless benefits

  • Luxury Oil, the new cosmetic booster for hair that can be used either on its own as a finishing touch, or mixed with any of the Echosline masks to boost shine.

“It is then – said, taking the floor, the Marketing Director Dimitri Markomichelakis – a triptyque that donate matchless vitality, exceptional smoothness and shimmering reflections.”

The strong point of this line is the EXTRA-GLOSS TECHNOLOGY, developed thanks to a multi-vitamin complex of 5 vitamins, chosen from the most important for the hair fiber, and a Blend of plant oils to nourish and regenerate the hair, restoring softness and shine.

“With Seliàr Luxury – concluded Sara Moras - Echosline introduces it own interpretation of hair luxury, offering to the hairstylist some innovative products for an unrivaled cosmetic result, concentrated but light formulations for an instant action, results from the first application and an inebriating fragrance of Argan and Magnolia for an enchanting sensory experience.”