San Martino di Lupari, 10 March 2016. Just over a week to go until the event the Hair & Beauty Care sector has been looking forward to all year.  The Italian edition of Cosmoprof in Bologna traditionally captures attention throughout the sector, regardless of gender, professional activity and origin.

For almost 20 years, the Echosline brand of professional hairstyling products and systems, sold both in Italy and over 60 countries abroad, has been present at the trade fair with a dedicated stand.

This year, for the first time in Echosline’s history, the stand will be hosting a showgirl, model and exceptionally well-known Italian TV presenter: Melita Toniolo, the brand’s style ambassador for 2016-2017.

In January, Melita Toniolo decided to represent Echosline, undisputed leader in professional products Made in Italy, distributed in the specialized channel via Resellers, Wholesalers and Hairdressing Salons.

The showgirl is known for being a person who likes to take care of her appearance, and in particular her hair, which she treats daily with specific products. “With Echosline, I’ve found a range of professional products able to guarantee me splendidly versatile hair for every occasion”, declared Melita.

Come and join us on SUNDAY 20 MARCH, from 2.30 p.m., in pavilion 25, stand B20-C19 at Cosmoprof Worldwide Bologna 2016. The event will be streamed live from the Echosline Facebook page (

For the occasion, Melita’s hair will be placed in the capable hands of Hair Stylist Ambassador Antonio Balasso, who will be joining the brand’s new face while she is at the stand.