MELITA TONIOLO, TESTIMONAL ECHOSLINE 2016-2017 Bellezza made in Italy

Roncade, 31 January 2016. “Echosline is the professional secret behind my hair” – these were the concluding words of the press conference given by Melita Toniolo, Echosline style ambassador for 2016-2017.

Today sees the official start of the collaboration between the well-known showgirl, model and TV presenter Melita Toniolo and Echosline, the brand of professional hairstyling products and systems with over 20 years’ experience, sold both in Italy and in over 60 countries abroad.

Thanks to a complete range of specific products for taking care of and treating all types of hair, for coloring, bleaching and all the main technical treatments carried out in the hair salon, Echosline is the undisputed leader in professional products Made in Italy, distributed in the specialized channel via Resellers, Wholesalers and Hairdressing Salons.

After three years spent devising and implementing an ambitious brand redevelopment project involving the creation of a new logo and new packaging with a unique design, as well as intensifying thedevelopment of new products, today the Echosline image is further strengthened by the presence of an exceptional style ambassador to boost brand awareness.

“I am very proud to be representing this band”, said Melita during the press conference. “I like to take care of my appearance, and in particular my hair, which I treat daily with specific products. With Echosline, I’ve found a range of professional products able to guarantee me splendidly versatile hair for every occasion”.

Throughout 2016, Melita’s image will be linked with that of the brand, with a rich variety of product launches already scheduled. The next important appointment on the calendar is the Cosmoprof trade fair.

In addition to representing the institutional image of Echosline, Melita Toniolo will be supporting the launch of the new SELIÀR KROMATIK PROTECTOR, the innovative system that offers total protection in a single gesture, featuring 22 low-molecular-weight amino acids. Kromatik Protector strengthens and fills out the structure of the hair during coloring, bleaching and perming, improving the quality, appearance and consistency.

The range is completed with a shampoo and a mask with acid pH to finalize and stabilize color and bleach after application. Kromatik products can also be used at home as a maintenance treatment to enhance and protect the color over time.

The product launch has been supported by a photo shoot, with the collaboration of Antonio Balasso, the Echosline Hair Stylist Ambassador. “For a hairstylist like me”, says Antonio, “it is necessary to have quality, reliable products. Every day, Echosline allows me to offer all my customers the finest products available to take care of their needs and fulfil their desires when it comes to color, fashion and style”.

In addition to the photos supporting Kromatik and the new institutional campaign, the shoot also offered the opportunity to create all the photo and video material necessary to develop an extensive media campaign engaging hairstylists, distributors and customers.

The Media Plan will include investments in consumer and specialized magazines, as well as an intense program of web and social network activities in collaboration with Melita. And last but not least, our new style ambassador will be present at the Echosline stand at Cosmoprof in Bologna on 20 March.